Category: Major Brands of the Year

Apple and Google Lead Initiative For An Industry Specification To Address Unwanted Tracking

 

Location-tracking devices help users find personal items like their keys, purse, luggage, and more through crowdsourced finding networks. However, they can also be misused for unwanted tracking of individuals.

Today Apple and Google jointly submitted a proposed industry specification to help combat the misuse of Bluetooth location-tracking devices for unwanted tracking. The first-of-its-kind specification will allow Bluetooth location-tracking devices to be compatible with unauthorised tracking detection and alerts across iOS and Android platforms. Samsung, Tile, Chipolo, eufy Security, and Pebblebee have expressed support for the draft specification, which offers best practices and instructions for manufacturers, should they choose to build these capabilities into their products.

“Apple launched AirTag to give users the peace of mind knowing where to find their most important items,” said Ron Huang, Apple’s vice president of Sensing and Connectivity. “We built AirTag and the Find My network with a set of proactive features to discourage unwanted tracking — a first in the industry — and we continue to make improvements to help ensure the technology is being used as intended. This new industry specification builds upon the AirTag protections, and through collaboration with Google results in a critical step forward to help combat unwanted tracking across iOS and Android.”

“Bluetooth trackers have created tremendous user benefits, but they also bring the potential of unwanted tracking, which requires industrywide action to solve,” said Dave Burke, Google’s vice president of Engineering for Android. “Android has an unwavering commitment to protecting users, and will continue to develop strong safeguards and collaborate with the industry to help combat the misuse of Bluetooth tracking devices.”

In addition to incorporating feedback from device manufacturers, input from various safety and advocacy groups has been integrated into the development of the specification.

“The National Network to End Domestic Violence has been advocating for universal standards to protect survivors — and all people — from the misuse of Bluetooth tracking devices. This collaboration and the resulting standards are a significant step forward. NNEDV is encouraged by this progress,” said Erica Olsen, the National Network to End Domestic Violence’s senior director of its Safety Net Project. “These new standards will minimise opportunities for abuse of this technology and decrease the burden on survivors in detecting unwanted trackers. We are grateful for these efforts and look forward to continuing to work together to address unwanted tracking and misuse.”

“Today’s release of a draft specification is a welcome step to confront harmful misuses of Bluetooth location trackers,” said Alexandra Reeve Givens, the Center for Democracy & Technology’s president and CEO. “CDT continues to focus on ways to make these devices more detectable and reduce the likelihood that they will be used to track people. A key element to reducing misuse is a universal, OS-level solution that is able to detect trackers made by different companies on the variety of smartphones that people use every day. We commend Apple and Google for their partnership and dedication to developing a uniform solution to improve detectability. We look forward to the specification moving through the standardisation process and to further engagement on ways to reduce the risk of Bluetooth location trackers being misused.”

The specification has been submitted as an Internet-Draft via the Internet Engineering Task Force(IETF), a leading standards development organisation. Interested parties are invited and encouraged to review and comment over the next three months. Following the comment period, Apple and Google will partner to address feedback, and will release a production implementation of the specification for unwanted tracking alerts by the end of 2023 that will then be supported in future versions of iOS and Android.

Curled from Apple newsroom

African Achievers Awards 13th  Edition holds at the UK Houses of Parliament.

The African Achievers Awards announces their schedule and theme for the
13th  Edition of the African Achievers Awards (AAA) to be held at the Houses of Parliament, The Palace of Westminster, United Kingdom England on the 14th of July 2023, hosted by The Right Honourable, The Lord Woolley of Woodford, Member of The House of Lords, Lord Temporal.

The African Achievers Awards (AAA) is one of the most prestigious awards that focuses on the African continent and Africans. The AAA recognises exceptional Africans for their contribution to the growth and development of Africa.

The 13th Edition of the Award ceremony will take place at  the Houses of Parliament, The Palace of Westminster, United Kingdom England on the 14th of  July 2023.

The theme for this year’s International Summit and Awards ceremony at the African Achievers Awards 2023 : Unlocking Sustainable Trade and Investment Opportunities in Africa – the PPP Approach

On the choice of this year’s theme, Dr Tonye Rex Idaminabo, Chief Executive Officer of the African Achievers Awards, reiterated the importance of addressing the challenges in Africa to work towards a prosperous, equitable, and sustainable future in Africa.

This year’s summit and awards ceremony, therefore provides a platform for industry leaders in Africa to converge, and discuss strategies towards sustainability in Africa.

Created in 2010, the African Achievers Awards has become one of the most reputable awarding bodies on the African continent and one of the biggest annual gatherings of influential African achievers globally.

Over the years, the awards have honoured and celebrated great African trailblazers whose work have had a meaningful impact on development in Africa.

Former laureates include worthy African political leaders, exceptional young achievers, passionate and dedicated community builders, and captains of industries.

Some of the notable names who have been laureates at previous editions of the African Achievers Awards include Late Emeritus Arch. Bishop Desmond Tutu, H.E. Dr Nkosazana Dlamini-Zuma, Dr. Josephine Ojiambo, former Deputy Secretary-General of The Commonwealth, Dr. Margaret Blick Kigozi, former Executive Director at the Ugandan Sports Authority – who currently works as a consultant at the United Nations Industrial Development Organization (UNIDO), Late Rilwan Lukeman, former Secretary-General, OPEC, Divine Ndikhuluka, Former Chairperson, Zimbabwe Chamber of Commerce, Late Prof. Attah Mills, former President of the Republic of Ghana, Mo Abudu, CEO Ebony Life Television, the Kofi Annan Foundation, Naseeb Abdul Juma Issack, popularly known by his stage name Diamond Platnumz; amongst many others.

For more information, please visit www.africanachieversawards.org

 

 

 

 

 

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